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The challenge: create a brand for a glowing cooler beverage, targeted toward young women. “Misyatsy” translates to the word “moon” in Ukrainian, and the word inspired the logo for this cooler beverage. The logo takes the shape of the moon in its many phases, and the colors in the logo can easily change to represent Misyatsy’s six different berry flavors. The word “moon” is appropriate for this specific drink because of its glowing qualities.